A capabilities perspective on membership management in...

Industrial Marketing Management 2020 / 10 Vol. 90

A capabilities perspective on membership management in franchise networks

Schweiger, Bastian, Albers, Sascha, Vanderstraeten, Johanna, Gibb, Jenny
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Volume:
90
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2020.06.006
Date:
October, 2020
File:
PDF, 1.44 MB
2020
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