Advantage of low quality in short life cycle products

Asia Pacific Journal of Marketing and Logistics 2020 / 06 Vol. 32; Iss. 5

Advantage of low quality in short life cycle products

Sun, Yang, Cai, Helen Huifen, Su, Rui, Shen, Qianhui
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Volume:
32
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/apjml-03-2019-0148
Date:
June, 2020
File:
PDF, 202 KB
2020
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