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Volume 32; Issue 5
Main
Asia Pacific Journal of Marketing and Logistics
Volume 32; Issue 5
Asia Pacific Journal of Marketing and Logistics
Volume 32; Issue 5
1
Combination classification method for customer relationship management
Zhang, Zhe
,
Dai, Yue
Journal:
Asia Pacific Journal of Marketing and Logistics
Year:
2020
File:
PDF, 1.38 MB
Your tags:
2020
2
Establishing the measurement invariance in measures of consumersâ perceived value
Eom, Hyo Jin
,
Lu, Zhenqiu (Laura)
Journal:
Asia Pacific Journal of Marketing and Logistics
Year:
2020
File:
PDF, 232 KB
Your tags:
2020
3
Young consumersâ brain responses to pop music on Youtube
Cha, Kyoung Cheon
,
Suh, Minah
,
Kwon, Gusang
,
Yang, Seungeun
,
Lee, Eun Ju
Journal:
Asia Pacific Journal of Marketing and Logistics
Year:
2020
File:
PDF, 453 KB
Your tags:
2020
4
Innovative research methodologies in marketing research
Sun, Yang
,
Cheah, Isaac
,
Sung, Billy
,
Lee, Eun-Ju
Journal:
Asia Pacific Journal of Marketing and Logistics
Year:
2020
File:
PDF, 102 KB
Your tags:
2020
5
Advantage of low quality in short life cycle products
Sun, Yang
,
Cai, Helen Huifen
,
Su, Rui
,
Shen, Qianhui
Journal:
Asia Pacific Journal of Marketing and Logistics
Year:
2020
File:
PDF, 202 KB
Your tags:
2020
6
Corporate sustainability management under market uncertainty
Liu, Honglei
,
Kim, Sang Jin
,
Wang, Huanzhang
,
Kim, Kyung Hoon
Journal:
Asia Pacific Journal of Marketing and Logistics
Year:
2020
File:
PDF, 211 KB
Your tags:
2020
7
What can neuroscience offer marketing research?
Sung, Billy
,
Wilson, Nicholas J.
,
Yun, Jin Ho
,
LEE, Eun Ju
Journal:
Asia Pacific Journal of Marketing and Logistics
Year:
2020
File:
PDF, 477 KB
Your tags:
2020
8
Congruity and processing fluency
Jiang, Zhiying
,
Guan, Chong
,
de Haaij, Ivo L.
Journal:
Asia Pacific Journal of Marketing and Logistics
Year:
2020
File:
PDF, 408 KB
Your tags:
2020
9
Which wine do you prefer? An analysis on consumer behaviour and brain activity during a wine tasting experience
Alvino, Letizia
,
van der Lubbe, Rob
,
Joosten, Reinoud A.M.
,
Constantinides, Efthymios
Journal:
Asia Pacific Journal of Marketing and Logistics
Year:
2020
File:
PDF, 572 KB
Your tags:
2020
10
The role of musical priming in brand recall
Levrini, Gabriel
,
Schaeffer, Cristian Luis
,
Nique, Walter
Journal:
Asia Pacific Journal of Marketing and Logistics
Year:
2020
File:
PDF, 357 KB
Your tags:
2020
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