Haptic information processing and need for touch in product...

Journal of Consumer Marketing 2019 / 11 Vol. 37; Iss. 1

Haptic information processing and need for touch in product evaluation

Jha, Subhash, Balaji, M.S., Stafford, Marla B. Royne, Spears, Nancy
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Volume:
37
Journal:
Journal of Consumer Marketing
DOI:
10.1108/jcm-02-2018-2554
Date:
November, 2019
File:
PDF, 300 KB
2019
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