Shaping consumer perception: effects of vertical and...

Journal of Consumer Marketing 2020 / 03 Vol. 37; Iss. 4

Shaping consumer perception: effects of vertical and horizontal packaging alignment

Bettels, Jannick, Haase, Janina, Wiedmann, Klaus-Peter
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Volume:
37
Journal:
Journal of Consumer Marketing
DOI:
10.1108/jcm-05-2019-3231
Date:
March, 2020
File:
PDF, 355 KB
2020
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