Convincing consumers to share personal data: double-edged...

Journal of Consumer Marketing 2019 / 08 Vol. 37; Iss. 1

Convincing consumers to share personal data: double-edged effect of offering money

Weydert, Valentine, Desmet, Pierre, Lancelot-Miltgen, Caroline
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Volume:
37
Journal:
Journal of Consumer Marketing
DOI:
10.1108/jcm-06-2018-2724
Date:
August, 2019
File:
PDF, 496 KB
2019
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