Unveiling the corporate brand: the role of portfolio...

Journal of Consumer Marketing 2020 / 02 Vol. 37; Iss. 3

Unveiling the corporate brand: the role of portfolio composition

Gabrielli, Veronica, Baghi, Ilaria
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Volume:
37
Journal:
Journal of Consumer Marketing
DOI:
10.1108/jcm-12-2018-2995
Date:
February, 2020
File:
PDF, 534 KB
2020
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