How a brick-and-mortar retailer’s strategic focus on...

Journal of Product & Brand Management 2020 / 07 Vol. ahead-of-p; Iss. ahead-of-p

How a brick-and-mortar retailer’s strategic focus on niche (versus mainstream) brands influences category sales

Hoskins, Jake David, Griffin, Abbie
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Volume:
ahead-of-p
Journal:
Journal of Product & Brand Management
DOI:
10.1108/jpbm-12-2019-2673
Date:
July, 2020
File:
PDF, 384 KB
2020
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