Exploring the forced closure of a brand community that is...

European Journal of Marketing 2020 / 03 Vol. 54; Iss. 5

Exploring the forced closure of a brand community that is also a participatory culture

Burgess, Jacqueline, Jones, Christian
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Volume:
54
Journal:
European Journal of Marketing
DOI:
10.1108/ejm-01-2019-0075
Date:
March, 2020
File:
PDF, 231 KB
2020
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