Fundraising September 15, 2024 – October 1, 2024 About fundraising

Volume 54; Issue 5

European Journal of Marketing

Volume 54; Issue 5

1

Behind the scenes

Liu, Yang, Shi, Yongjiang

Journal:

European Journal of Marketing

Year:

2020

File:

PDF, 1.21 MB

2020

2

The substitute effect of internal R&D and external knowledge acquisition in emerging markets

Wang, Tao, Yu, Xue, Cui, Nan

Journal:

European Journal of Marketing

Year:

2020

File:

PDF, 373 KB

2020

3

In the eye of the beholder

Sharifi, Shahin, Spassova, Gerri

Journal:

European Journal of Marketing

Year:

2020

File:

PDF, 934 KB

2020

4

Conjunctionitis: a call for clarity in construct definitions

Voss, Kevin E., Zablah, Alex R., Huang, Yu-Shan (Sandy), Chakraborty, Goutam

Journal:

European Journal of Marketing

Year:

2020

File:

PDF, 1.27 MB

2020

5

Comparing the measures of consumer knowledge calibration

Pillai, Kishore Gopalakrishna, Hofacker, Charles F.

Journal:

European Journal of Marketing

Year:

2020

File:

PDF, 194 KB

2020

6

The business-to-business inside sales force: roles, configurations and research agenda

Sleep, Stefan, Dixon, Andrea L., DeCarlo, Thomas, Lam, Son K.

Journal:

European Journal of Marketing

Year:

2020

File:

PDF, 385 KB

2020

7

Assembling tribes

Diaz Ruiz, Carlos A., Penaloza, Lisa, Holmqvist, Jonas

Journal:

European Journal of Marketing

Year:

2020

File:

PDF, 699 KB

2020

8

Exploring the forced closure of a brand community that is also a participatory culture

Burgess, Jacqueline, Jones, Christian

Journal:

European Journal of Marketing

Year:

2020

File:

PDF, 231 KB

2020