Challenges of corporate brand building and management in a...

Journal of Product & Brand Management 2020 / 04 Vol. ahead-of-p; Iss. ahead-of-p

Challenges of corporate brand building and management in a state owned enterprise

Cullinan, Justine Alexandra, Abratt, Russell, Mingione, Michela
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Volume:
ahead-of-p
Journal:
Journal of Product & Brand Management
DOI:
10.1108/jpbm-08-2019-2522
Date:
April, 2020
File:
PDF, 454 KB
2020
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