Entertain me, I’ll stay longer! The influence of types of...

Entertain me, I’ll stay longer! The influence of types of entertainment on mall shoppers' emotions and behavior

Elmashhara, Maher Georges, Soares, Ana Maria
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Volume:
37
Journal:
Journal of Consumer Marketing
DOI:
10.1108/jcm-03-2019-3129
Date:
November, 2019
File:
PDF, 347 KB
2019
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