Entertain me, Iâll stay longer! The influence of types of entertainment on mall shoppers' emotions and behavior
Elmashhara, Maher Georges, Soares, Ana MariaVolume:
37
Journal:
Journal of Consumer Marketing
DOI:
10.1108/jcm-03-2019-3129
Date:
November, 2019
File:
PDF, 347 KB
2019