The effect of disparaging humor and offensiveness in...

The effect of disparaging humor and offensiveness in hijacked advertising: the moderating effect of ad hijacking recognition

Thota, Sweta, Villarreal, Ricardo
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
37
Journal:
Journal of Consumer Marketing
DOI:
10.1108/jcm-03-2019-3147
Date:
March, 2020
File:
PDF, 861 KB
2020
Conversion to is in progress
Conversion to is failed