Attracting prosocial lenders from different cultures to...

Journal of Consumer Marketing 2020 / 01 Vol. 37; Iss. 2

Attracting prosocial lenders from different cultures to help others in microlending

Hong, JungHwa (Jenny), Byun, Kyung-Ah (Kay)
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Volume:
37
Journal:
Journal of Consumer Marketing
DOI:
10.1108/jcm-09-2018-2868
Date:
January, 2020
File:
PDF, 261 KB
2020
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