How does personalization affect brand relationship in...

Journal of Consumer Marketing 2020 / 03 Vol. 37; Iss. 5

How does personalization affect brand relationship in social commerce? A mediation perspective

Tran, Trang P., van Solt, Michelle, Zemanek Jr, James E.
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Volume:
37
Journal:
Journal of Consumer Marketing
DOI:
10.1108/jcm-12-2017-2499
Date:
March, 2020
File:
PDF, 513 KB
2020
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