Market orientation, brand management processes and brand...

Journal of Product & Brand Management 2020 / 03 Vol. ahead-of-p; Iss. ahead-of-p

Market orientation, brand management processes and brand performance

Iyer, Pramod, Davari, Arezoo, Srivastava, Saurabh, Paswan, Audhesh K.
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Volume:
ahead-of-p
Journal:
Journal of Product & Brand Management
DOI:
10.1108/jpbm-08-2019-2530
Date:
March, 2020
File:
PDF, 337 KB
2020
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