Brand reputation and customer voluntary sharing behavior: the intervening roles of self-expressive brand perceptions and status seeking
Choi, Laee, Burnham, ThomasVolume:
ahead-of-p
Journal:
Journal of Product & Brand Management
DOI:
10.1108/jpbm-12-2019-2670
Date:
June, 2020
File:
PDF, 382 KB
2020