The role of customer engagement facets on the formation of...

The role of customer engagement facets on the formation of attitude, loyalty and price perception

Bergel, Maxi, Frank, Phillip, Brock, Christian
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Volume:
33
Journal:
Journal of Services Marketing
DOI:
10.1108/jsm-01-2019-0024
Date:
December, 2019
File:
PDF, 479 KB
2019
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