Which wine do you prefer? An analysis on consumer behaviour...

Asia Pacific Journal of Marketing and Logistics 2020 / 06 Vol. 32; Iss. 5

Which wine do you prefer? An analysis on consumer behaviour and brain activity during a wine tasting experience

Alvino, Letizia, van der Lubbe, Rob, Joosten, Reinoud A.M., Constantinides, Efthymios
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Volume:
32
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/apjml-04-2019-0240
Date:
June, 2020
File:
PDF, 572 KB
2020
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