User-generated content (UGC) misclassification and its...

Journal of Consumer Marketing 2019 / 10 Vol. 37; Iss. 2

User-generated content (UGC) misclassification and its effects

Rajamma, Rajasree K., Paswan, Audhesh, Spears, Nancy
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Volume:
37
Journal:
Journal of Consumer Marketing
DOI:
10.1108/jcm-08-2018-2819
Date:
October, 2019
File:
PDF, 299 KB
2019
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