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A thematic exploration of human brands: literature review and agenda for future research
Osorio, Maria Lucila, Centeno, Edgar, Cambra-Fierro, JesusVolume:
ahead-of-p
Journal:
Journal of Product & Brand Management
DOI:
10.1108/jpbm-02-2019-2274
Date:
June, 2020
File:
PDF, 369 KB
2020