Effect of message orientation/vividness on consumer...

Journal of Product & Brand Management 2020 / 05 Vol. ahead-of-p; Iss. ahead-of-p

Effect of message orientation/vividness on consumer engagement for travel brands on social networking sites

Yousaf, Anish, Amin, Insha, Jaziri, Dhouha, Mishra, Abhishek
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Volume:
ahead-of-p
Journal:
Journal of Product & Brand Management
DOI:
10.1108/jpbm-08-2019-2546
Date:
May, 2020
File:
PDF, 242 KB
2020
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