From Purchasing Exposure to Fostering Engagement:...

Journal of Advertising 2020 / 07

From Purchasing Exposure to Fostering Engagement: Brand–Consumer Experiences in the Emerging Computational Advertising Landscape

Araujo, Theo, Copulsky, Jonathan R., Hayes, Jameson L., Kim, Su Jung, Srivastava, Jaideep
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Journal:
Journal of Advertising
DOI:
10.1080/00913367.2020.1795756
Date:
July, 2020
File:
PDF, 2.32 MB
2020
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