Challenges and Future Directions of Computational...

Challenges and Future Directions of Computational Advertising Measurement Systems

Yun, Joseph T., Segijn, Claire M., Pearson, Stewart, Malthouse, Edward C., Konstan, Joseph A., Shankar, Venkatesh
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Journal:
Journal of Advertising
DOI:
10.1080/00913367.2020.1795757
Date:
August, 2020
File:
PDF, 1.67 MB
2020
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