![](/img/cover-not-exists.png)
Challenges and Future Directions of Computational Advertising Measurement Systems
Yun, Joseph T., Segijn, Claire M., Pearson, Stewart, Malthouse, Edward C., Konstan, Joseph A., Shankar, VenkateshJournal:
Journal of Advertising
DOI:
10.1080/00913367.2020.1795757
Date:
August, 2020
File:
PDF, 1.67 MB
2020