Using Subvertising to Build Families’ Persuasion...

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Journal of Advertising 2020 / 08

Using Subvertising to Build Families’ Persuasion Knowledge in Jamaica

Nelson, Michelle R., Powell, Rachel, Ferguson, Gail M., Tian, Kathy
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Journal:
Journal of Advertising
DOI:
10.1080/00913367.2020.1783725
Date:
August, 2020
File:
PDF, 1.72 MB
2020
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