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Navigating Relationship Norms: An Exploration of How...

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Navigating Relationship Norms: An Exploration of How Content Strategies Improve Brand Valuation over Time

Chen, Qimei, He, Yi, Hu, Miao, Kim, Jaisang (Jay)
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Journal:
Journal of Advertising
DOI:
10.1080/00913367.2020.1781002
Date:
August, 2020
File:
PDF, 1.71 MB
2020
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