Navigating Relationship Norms: An Exploration of How Content Strategies Improve Brand Valuation over Time
Chen, Qimei, He, Yi, Hu, Miao, Kim, Jaisang (Jay)Journal:
Journal of Advertising
DOI:
10.1080/00913367.2020.1781002
Date:
August, 2020
File:
PDF, 1.71 MB
2020