Stronger Together? Tourists’ Behavioral Responses to...

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Journal of Advertising 2020 / 09

Stronger Together? Tourists’ Behavioral Responses to Joint Brand Advertising

Can, Ali Selcuk, Ekinci, Yuksel, Viglia, Giampaolo, Buhalis, Dimitrios
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Journal:
Journal of Advertising
DOI:
10.1080/00913367.2020.1809574
Date:
September, 2020
File:
PDF, 1.87 MB
2020
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