This Is My Hometown! The Role of Place Attachment, Congruity, and Self-Expressiveness on Residentsâ Intention to Share a Place Brand Message Online
Styvén, Maria Ek, Mariani, Marcello M., Strandberg, CarolaJournal:
Journal of Advertising
DOI:
10.1080/00913367.2020.1810594
Date:
September, 2020
File:
PDF, 1.89 MB
2020