This Is My Hometown! The Role of Place Attachment,...

This Is My Hometown! The Role of Place Attachment, Congruity, and Self-Expressiveness on Residents’ Intention to Share a Place Brand Message Online

Styvén, Maria Ek, Mariani, Marcello M., Strandberg, Carola
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Journal:
Journal of Advertising
DOI:
10.1080/00913367.2020.1810594
Date:
September, 2020
File:
PDF, 1.89 MB
2020
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