Examining the role of social media-based destination brand...

Journal of Product & Brand Management 2020 / 09 Vol. ahead-of-p; Iss. ahead-of-p

Examining the role of social media-based destination brand community in evoking tourists’ emotions and intention to co-create and visit

Cheung, Man Lai, Ting, Hiram, Cheah, Jun-Hwa, Sharipudin, Mohamad-Noor Salehhuddin
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Volume:
ahead-of-p
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-09-2019-2554
Date:
September, 2020
File:
PDF, 439 KB
2020
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