Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions
Helberger, Natali, Huh, Jisu, Milne, George, Strycharz, Joanna, Sundaram, HariJournal:
Journal of Advertising
DOI:
10.1080/00913367.2020.1811179
Date:
September, 2020
File:
PDF, 1.66 MB
2020