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Macro and Exogenous Factors in Computational Advertising:...

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Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions

Helberger, Natali, Huh, Jisu, Milne, George, Strycharz, Joanna, Sundaram, Hari
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Journal:
Journal of Advertising
DOI:
10.1080/00913367.2020.1811179
Date:
September, 2020
File:
PDF, 1.66 MB
2020
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