Does corporate social responsibility improve brands’...

Journal of Product & Brand Management 2020 / 09 Vol. ahead-of-p; Iss. ahead-of-p

Does corporate social responsibility improve brands’ responsible and active personality dimensions? An experimental investigation

Tarabashkina, Liudmila, Tarabashkina, Olga, Quester, Pascale, Soutar, Geoffrey N.
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Volume:
ahead-of-p
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-01-2020-2720
Date:
September, 2020
File:
PDF, 697 KB
2020
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