The congruence effect of food shape and name typeface on...

Food Quality and Preference 2020 / 12 Vol. 86

The congruence effect of food shape and name typeface on consumers’ food preferences

Li, Shan, Zeng, Yuan, Zhou, Shoujiang
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Volume:
86
Journal:
Food Quality and Preference
DOI:
10.1016/j.foodqual.2020.104017
Date:
December, 2020
File:
PDF, 3.29 MB
2020
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