Brand tourism effect in the luxury hotel industry

Journal of Product & Brand Management 2020 / 09 Vol. ahead-of-p; Iss. ahead-of-p

Brand tourism effect in the luxury hotel industry

Lee, Seunghwan, Kim, Dae-Young
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Volume:
ahead-of-p
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-09-2019-2574
Date:
September, 2020
File:
PDF, 359 KB
2020
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