Family business identity, consumer product evaluations and...

Family business identity, consumer product evaluations and firm size

Shen, Anyuan, Tikoo, Surinder
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Volume:
ahead-of-p
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-10-2018-2057
Date:
August, 2020
File:
PDF, 332 KB
2020
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