Adoption of digital sales force automation tools in supply chain: Customers' acceptance of sales configurators
Mahlamäki, Tommi, Storbacka, Kaj, Pylkkönen, Samuli, Ojala, MikaVolume:
91
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2020.08.024
Date:
November, 2020
File:
PDF, 781 KB
2020