Using numbers in CSR communication and their effects on motive attributions
Tarabashkina, Liudmila, Tarabashkina, Olga, Quester, PascaleVolume:
37
Journal:
Journal of Consumer Marketing
DOI:
10.1108/jcm-09-2019-3402
Date:
October, 2020
File:
PDF, 1.55 MB
2020