How to convert digital offerings into revenue enhancement â Conceptualizing business model dynamics through explorative case studies
Gebauer, Heiko, Arzt, Alexander, Kohtamäki, Marko, Lamprecht, Claudio, Parida, Vinit, Witell, Lars, Wortmann, FelixVolume:
91
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2020.10.006
Date:
November, 2020
File:
PDF, 1.27 MB
2020