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How to convert digital offerings into revenue enhancement...

How to convert digital offerings into revenue enhancement – Conceptualizing business model dynamics through explorative case studies

Gebauer, Heiko, Arzt, Alexander, Kohtamäki, Marko, Lamprecht, Claudio, Parida, Vinit, Witell, Lars, Wortmann, Felix
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Volume:
91
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2020.10.006
Date:
November, 2020
File:
PDF, 1.27 MB
2020
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