Brand co-creation through participation of organization, consumers, and suppliers: an empirical validation
Sarkar, Sanmitra, Banerjee, SaikatVolume:
ahead-of-p
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-01-2020-2732
Date:
October, 2020
File:
PDF, 617 KB
2020