Brand co-creation through participation of organization,...

Brand co-creation through participation of organization, consumers, and suppliers: an empirical validation

Sarkar, Sanmitra, Banerjee, Saikat
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Volume:
ahead-of-p
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-01-2020-2732
Date:
October, 2020
File:
PDF, 617 KB
2020
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