Marketing complex technical products: The importance of...

Marketing complex technical products: The importance of intangible attributes

Jim Shaw, Joe Giglierano, Jeff Kallis
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Volume:
18
Year:
1989
Language:
english
Pages:
9
DOI:
10.1016/0019-8501(89)90020-5
File:
PDF, 901 KB
english, 1989
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