Requirements driven market segmentation

Industrial Marketing Management 1989 Vol. 18; Iss. 2

Requirements driven market segmentation

Herbert E. Brown, Ramesh Shivashankar, Roger W. Brucker
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Volume:
18
Year:
1989
Language:
english
Pages:
8
DOI:
10.1016/0019-8501(89)90027-8
File:
PDF, 732 KB
english, 1989
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