Winning a large order: A case study using judgemental...

Industrial Marketing Management 1991 Vol. 20; Iss. 3

Winning a large order: A case study using judgemental modelling

A. Geoff Lockett, Peter Naude
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Volume:
20
Year:
1991
Language:
english
Pages:
7
DOI:
10.1016/0019-8501(91)90014-7
File:
PDF, 705 KB
english, 1991
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