To outcomes and beyond: Discursively managing legitimacy...

Industrial Marketing Management 2020 / 11 Vol. 91

To outcomes and beyond: Discursively managing legitimacy struggles in outcome business models

Korkeamäki, Lauri, Kohtamäki, Marko
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
91
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2020.08.023
Date:
November, 2020
File:
PDF, 173 KB
2020
Conversion to is in progress
Conversion to is failed