Linking big data analytical intelligence to customer...

Industrial Marketing Management 2020 / 11 Vol. 91

Linking big data analytical intelligence to customer relationship management performance

Zhang, Chubing, Wang, Xinchun, Cui, Annie Peng, Han, Shenghao
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Volume:
91
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2020.10.012
Date:
November, 2020
File:
PDF, 803 KB
2020
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