Effects of Animosity and Allocentrism toward Consumer...

ASEAN Marketing Journal 2014 / 08 Vol. 6; Iss. 1

Effects of Animosity and Allocentrism toward Consumer Ethnocentrism in Shaping Consumers’ Willingness to Purchase: A Case Study on Consumers in Greater Jakarta (Jabodetabek Area) in Purchasing Malaysian Products

Selli, Maeyta, Kurniawan, Heri
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Volume:
6
Journal:
ASEAN Marketing Journal
DOI:
10.21002/amj.v6i1.3608
Date:
August, 2014
File:
PDF, 492 KB
2014
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