I can’t stop hating you: an anti-brand-community...

I can’t stop hating you: an anti-brand-community perspective on apple brand hate

Rodrigues, Clarinda, Brandão, Amélia, Rodrigues, Paula
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Volume:
ahead-of-p
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-10-2019-2621
Date:
November, 2020
File:
PDF, 572 KB
2020
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