I canât stop hating you: an anti-brand-community perspective on apple brand hate
Rodrigues, Clarinda, Brandão, Amélia, Rodrigues, PaulaVolume:
ahead-of-p
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-10-2019-2621
Date:
November, 2020
File:
PDF, 572 KB
2020