Driving-market or market-driven? A case study analysis of...

Industrial Marketing Management 2006 Vol. 35; Iss. 3

Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms

Michael B. Beverland, Michael T. Ewing, Margaret Jekanyika Matanda
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Volume:
35
Year:
2006
Language:
english
Pages:
11
DOI:
10.1016/j.indmarman.2005.02.008
File:
PDF, 213 KB
english, 2006
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