Marketing competencies and the sources of customer value in...

Industrial Marketing Management 2006 Vol. 35; Iss. 8

Marketing competencies and the sources of customer value in business markets

Francesca Golfetto, Michael Gibbert
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Volume:
35
Year:
2006
Language:
english
Pages:
9
DOI:
10.1016/j.indmarman.2006.06.007
File:
PDF, 214 KB
english, 2006
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