Market growth through mergers and acquisitions: The role of...

Industrial Marketing Management 2008 Vol. 37; Iss. 4

Market growth through mergers and acquisitions: The role of the relationship marketing manager in sustaining performance

R. Glenn Richey Jr., Timothy S. Kiessling, Mert Tokman, Vivek Dalela
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Volume:
37
Year:
2008
Language:
english
Pages:
13
DOI:
10.1016/j.indmarman.2007.03.002
File:
PDF, 279 KB
english, 2008
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