Is customer loyalty vulnerability-based? An empirical study...

Industrial Marketing Management 2009 Vol. 38; Iss. 1

Is customer loyalty vulnerability-based? An empirical study of a Chinese capital-intensive manufacturing industry

Y.H. Wong, Ricky Y.K. Chan, E.W.T. Ngai, Peter Oswald
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Volume:
38
Year:
2009
Language:
english
Pages:
11
DOI:
10.1016/j.indmarman.2007.10.002
File:
PDF, 461 KB
english, 2009
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