Brand equity of defectors and never boughts in a business...

Industrial Marketing Management 2010 Vol. 39; Iss. 8

Brand equity of defectors and never boughts in a business financial market

Svetlana Bogomolova, Jenni Romaniuk
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Volume:
39
Year:
2010
Language:
english
Pages:
8
DOI:
10.1016/j.indmarman.2010.02.023
File:
PDF, 328 KB
english, 2010
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